Alipay is a must-have payment method for any business willing to attract Chinese consumers’ attention overseas. Established in 2004 by Alibaba Group, is now available in 70 markets and it has already been adopted by over 570 thousand merchants in Europe. Trusted by 1 billion users worldwide it is no longer just a payment platform, but it has become a Lifestyle super APP providing city services, credit services, medical services and shopping. In fact, while browsing the Alipay App, users will be able to see information about their most-loved brands.
Alipay is perfectly aware of Chinese consumers’ daily behavior, accustomed to using their smartphone anytime and anywhere.
Through Alipay Marketing Solutions merchants can seize this opportunity, gain more visibility and successfully connect their business to a staggering number of Outbound Chinese tourists before, during and after their trip.
In 2019 China Outbound tourists will reach 162 million and many of them will choose Europe as their first destination. Analyse this audience’s different habits and costumes is essential when creating an accurate digital marketing strategy. In fact, Chinese tourists, while traveling abroad, prefer to use their smartphone for any type of activities, especially when they need to processing payments. EGGsist, through its Alipay Marketing Solutions service , is able to successfully support your business, help you reach new Chinese consumers, drive them to your stores and improve your revenue.
Alipay is able to customize the merchants’ needs designing digital marketing campaigns and online 2 offline activities. The Super APP can offer to Chinese consumers a smart and immersive spending experience.