Alipay Drive to Commerce & Drive to store Super APP

EGGsist, Alipay Marketing Partner in the UK & Italy, designs 020 services entirely dedicated to the Retail and Ecommerce world.

Trying to expand your digital presence, raise your brand or eCommerce awareness into the Chinese Market? Let’s create remarkable online shopping experiences through our Alipay Marketing solutions and remote shopping strategies!

Start to connect your business with the Chinese audience online!

Alipay: China leading third-party mobile and online payment platform

Alipay is a must-have payment method for any business willing to attract Chinese consumers’ attention overseas. Established in 2004 by Alibaba Group, it is now available in 70 markets, adopted by 80 million merchants MAU all over the globe, and more than 570 thousand in Europe.

Trusted by 1.2 billion users worldwide, it is no longer just a payment platform; it has become a Lifestyle super APP providing, credit & financial services, and creative shopping solutions such as the possibility of selling through cross-border or during live-streaming sessions.

Through Alipay Marketing Solutions merchants can seize this opportunity,  gain more visibility and successfully connect your business to a staggering number of Chinese consumers.

Alipay home page and black diamond sections

A Mobile-First audience!

Alipay’s daily active users reach more than 320 million! Their digital behaviors? Different from ours and set to become global trends! What is essential for businesses to understand, no matter which industry they might be, food & beverage, fashion, or cosmetics, is the importance of digitalization and innovation

Successful strategies require creative, customer-centric approaches that leverage the latest technologies, such as those offered by Alipay,  to deliver outstanding service and value to its brand

How do Western brands, outlets & E-commerces meet the “now” consumers' needs and expectations?

Alipay branded miniprogram

Effective DTC solutions to boost your eCommerce online visibility: innovative ways to reach more targeted Chinese users through Alipay mini-programs, live-streaming sessions, cross-border sales, and tailor-made promotions;

Financial solutions to facilitate users online transactions, reach younger consumers’ generation, and increase TPV through Huabei (500m active users) or Huabei installment (120m active users) available both online and offline;

Cashback solutions or payment links to offer a quick payment experience;

Privileged exchange rates such as Black Diamond FX rate.
Primary mission:
to increase ticket size!

How to unleash your business with Alipay

With Alipay, we can effectively customize the merchants’ needs by designing highly personalized digital marketing and Drive to Commerce campaigns as well as online 2 offline activities. The Super APP offers to Western brands the possibility to create smart and immersive shopping experiences.

  • Open an online store

    The Chinese consumer's buying experience differs from that of consumers in other markets. Everything is happening online, from discovery to purchase. International brands should keep this in mind and remember that in China shopping is a social experience. For this reason, it is essential to build your online presence within the APP: you can start with information and images of your selling point!

  • Gain more visibility

    Alipay serves its clients giving them the possibility to use the APP as an e-spot for marketing activities. Chinese mobile users can directly land to your storefront by clicking on the banner located on the city page of the APP.

  • Involve your clients with discounts and coupons

    Chinese consumers go crazy for discount and coupon. Since the market is saturated with brand names, a coupon makes a huge difference, helping the brand to stand out its target consumers and attract new Chinese tourists.

  • Understand your mobile Chinese audience

    EGGsist will give you a detailed report about your Alipay marketing campaign’ results. You will get a clear overview about transaction detail, the number of coupons collected, user profile (demographic, gender, financial profile, Alipay membership grade, and so on) and other useful data of your Chinese audience.

  • Dress in “red” your store

    EGGsist combines online to offline activities, organizing events in store during the Chinese peak travel season and main holidays. For example, the Golden Week and Chinese New Year are the ideal moments to plan your offline strategy and attract the Chinese customers to your store.

EGG 1 Start

Here, the first steps you need to follow if your aim is to drive the Chinese tourists to your point of sales!
Want to discover more?

EGG 2 Intermediate

Alipay Marketing Solutions potential is huge and you're on the right track to design an effective Drive to store strategy! You just have to...

EGG 3 Customized

With our EGG Hongbao 3 and all the activities included, you will have the chance to increase your presence online by designing multi countries campaigns.
Furthermore, we can support you in organizing in-stores performances that could give your Chinese consumers the chance to live an unforgettable shopping experience.

EGGsist, Alipay Marketing Partner

EGGsisTeamAlipay Super APP (en)