Reach
Online China digital strategy
The Chinese social media and digital landscape keep moving at a breathtaking pace. Beyond the Great Firewall lies a unique online ecosystem made of various channels.
Fully understanding the Chinese consumers’ digital behaviors is essential for your business.
Before launching any marketing efforts you should know that:digital behaviors .
Before launching any marketing efforts you should know that:
- Influencers, or as they are called in China, KOL (Key Opinion Leader) or KOC (Key Opinion Consumer) are one of the most effective marketing methods able to support your business reaching and targeting potential Chinese consumers ;
- Social-commerce is taking the place of regular e-commerce and if you aim at attracting Chinese shoppers’ attention you should include Little Redbook in your win strategy;
- WeChat is more than a social media; it is a Business platform able to reach, engage and affiliate Chinese consumers;
- Alipay is a Lifestyle Super APP , a drive to store platform by which brands and retailers can plan and design advertising campaigns.
Are you ready to enter into China's digital world?
Choose, plan and win your Chinese audience!
| Channels | Description | Pricing |
|---|---|---|
| Weibo (微博) is a Chinese social-commerce and microblogging platform with more than 368 million registered users. |
from 8,000£ | |
| Mafengwo | Mafengwo (马蜂窝) is the social-media-travel platform used by more than 100 million millennials! |
from 15,000£ |
| Little Red book | Little Red Book (小红书) is the Chinese social commerce and the trusted user generated platform for retailers and tourism industries. |
from 6,000£ |
| Wechat (OA) | WeChat Service Official Account, content management & adv services |
from 8,000£ |
| Alipay | Alipay (支付宝) adv, mini-programs and CBEC services |
from 6,000£ |
*Pricing to be confirmed, according to specific project and request.
