EGGsist combines online to offline activities, organizing events in store during the Chinese peak travel seasons and main holidays. For example, the Golden Week and Chinese New Year are some of the ideal moments to plan your digital retail strategy and attract the Chinese customers to your POS.


EGGsist will give you a detailed report about your Alipay marketing campaign results. You will get a clear overview about transaction details, the number of coupons collected, user profile (demographic, gender, financial profile, Alipay membership grade, and so on) and other useful data of your Chinese audience.

Chinese consumers go crazy for discounts and coupons. Since the market is saturated with brand names, a coupon makes a huge difference, helping the brand to stand out to its target consumers and attract the Chinese audience by their financial membership status


Alipay serves its clients, giving them the possibility to use the app as an e-spot for marketing activities. Chinese mobile users can directly land at your storefront and brand page by clicking on the banner located on the city page of the app.

The Chinese consumer’s buying experience differs from that of consumers in other markets.

Everything is happening online, from discovery to purchase. International brands should keep this in mind and remember that in China shopping is a social experience. For this reason, it is essential to build your online presence within the APP: you can start with information and images of your selling point!