Il Blog di EGGsist

Il mese di giugno in Cina è davvero importante, in un solo mese si svolgono tre importanti ricorrenze commerciali, gli eCommerce attirano i propri utenti con milioni di offerte che coinvolgono centinaia di brand anche internazionali.
Continua a leggere

Il Double 5 Shopping Festival, Shanghai Shopping Festival o così come lo chiamano i cinesi il “五五购物节” ha lo scopo di compensare le perdite di consumo dei mesi precedenti e scatenare un’ulteriore domanda di acquisto, facendo leva sugli strumenti digitali che sono stati fondamentali durante periodo di #lockdown.

Due to the unique digital landscape, China’s largest e-commerce platforms had to find a way to support brands with “Direct to Consumers” (DTC) e-commerce presence and it did it with the integration of social media + e-commerce = social commerce.
According to this general overview, we can easily understand that the 2 players of this latest EGGsist digital match, are traditional e-commerce vs social-commerce.
Let’s see together what social-commerce means and how it has changed the journey buyer and user interactions into e-commerce platforms.

During these days of in-store stalls, a lot of Italian companies are dealing with digital transformation but are them all well prepared?The traditional brick-and-mortar business models are still looking for their “way” to embrace digital technology to boost efficiency and improve the customer experience.

Kol (Key Opinion Leader) or KOC (Key Opinion Consumers) are the effective communicator to sponsor and attract in-target audience to your brand or business. How?

Recently, Chinese consumers’ habits have been “changed”! Although the outbreak, Western brands should keep on communicating with their Chinese consumers. The question loads of people are trying to answer to is “HOW”: how to engage them, how to “speak” with them?