#Ecommerce#livestreaming has experienced massive growth from late 2019 and became one of the most profitable #sales strategies. Many of you may be wondering: how long will this trend last? Are Chinese consumers more likely to move on to the next big trend? Not really! Few figures to picture the actual potential of this channel: #Coresight estimates that #livecommerce GMV in China
Do Chinese people celebrate just one #Valentine’s Day? The answer, as many of you already know, is not really!In fact, in China, there are six different occasions to celebrate lovers. Now, we are getting closer to another one: guess what it is? …One little hint: today we’re talking about #白色情人节. In Asian countries, 14th March, known as #White Valentine’s
Before we dive into the marketing campaigns now live across various channels and platforms, it’s important to understand the context of International Women’s Day in China! International Women’s Day has been recognized in China since 1949. But the day’s significance has moved away from female empowerment for the country’s e-commerce retailers over recent years –
Recently, Chinese consumers’ habits have been “changed”! Although the outbreak, Western brands should keep on communicating with their Chinese consumers. The question loads of people are trying to answer to is “HOW”: how to engage them, how to “speak” with them?