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Why you should keep an eye on the Chinese Golden week?

Today people are celebrating one of the most important festivals in China, better known as 中秋节 (zhongqiu jie), or also called “Moon Festival”.  This year will be combined with the National Day, which is to commemorate the founding of the People’s Republic of China in 1949! Starting from the 1st of October start an important week for the tourism industry the Golden Week.

If you want to know more about each Chinese festival don’t miss our #beyondCNY Chinese festivities report.

Why you should take into consideration these cultural celebrations? Discover it with our infographic down here:

Sources: Baidu, Globaltimes

Next step: identify the right channels!

Nowadays, Cross-Border and live streaming strategies become China’s most profitable form of communication able to support your brand in building a digital presence and drive revenue in the Chinese market.

EGGsist provides tailor-made solutions through the most popular social media, social commerce & fintech platforms such as Alipay, Secoo, WeChat, and many more to discover…

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Why you should keep an eye on the Chinese Golden week?
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There’s more beyond Chinese New Year – Get our Business FREE guide

The Chinese market is an unmissable opportunity for brands aiming to expand: the explosion of the upper-middle-class in China will be the driving force for luxury brands, leading to an almost doubling of luxury spending by 2025, when Chinese consumers are expected to account for 40% of the global luxury market…

#BeyondCNY is a comprehensive report aiming to give you a deeper overview of Chinese Festivals, digital & social trends, and be on the right path of the Chinese consumers digital journey.

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There’s more beyond Chinese New Year – Get our Business FREE guide
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EGGsist celebrated Rat’s year at Deodato Arte’s gallery

EGGsist celebrated the Year of the Rat 鼠 with an O2O Cocktail event!

This was an occasion to meet clients and partners and an opportunity to network and promote O2O (online to offline), a key strategy for Chinese digital marketing.

The event was held in the well known Deodato Arte Gallery in Milan, who thanks to EGGsist implemented Chinese mobile payment systems and joined the Alipay CNY Global Campaign  to offer discounts and coupons to Chinese users interested in modern and contemporary art.

During the event, the street artist Mr. Savethewall performed a live performance in celebration of the Year of the Rat  and the Italian jewelry brand Gioielli DOP, in partnership with EGGsist, launched an exclusive limited edition bracelet with a silver  little mouse charm.

Read here our press news by Deodato arte

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EGGsist celebrated Rat’s year at Deodato Arte’s gallery