Today people are celebrating one of the most important festivals in China, better known as 中秋节 (zhongqiu jie), or also called “Moon Festival”. This year will be combined with the National Day, which is to commemorate the founding of the People’s Republic of China in 1949! Starting from the 1st of October start an important week for the tourism industry the Golden Week.
If you want to know more about each Chinese festival don’t miss our #beyondCNY Chinese festivities report.
Why you should take into consideration these cultural celebrations? Discover it with our infographic down here:
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#BeyondCNY is a comprehensive report aiming to give you a deeper overview of Chinese Festivals, digital & social trends, and be on the right path of the Chinese consumers digital journey.
EGGsist celebrated the Year of the Rat 鼠 with an O2O Cocktail event!
This was an occasion to meet clients and partners and an opportunity to network and promote O2O (online to offline), a key strategy for Chinese digital marketing.
The event was held in the well known Deodato Arte Gallery in Milan, who thanks to EGGsist implemented Chinese mobile payment systems and joined the Alipay CNY Global Campaign to offer discounts and coupons to Chinese users interested in modern and contemporary art.
During the event, the street artist Mr. Savethewall performed a live performance in celebration of the Year of the Rat and the Italian jewelry brand Gioielli DOP, in partnership with EGGsist, launched an exclusive limited edition bracelet with a silver little mouse charm.
Finally, the little mouse 鼠鼠 has landed in his year! Are you ready for your China 2O2O digital strategy? Check the full episodes of EGGsist CNY video series and share it with your Chinese clients to wish them Happy Chinese New Year! 鼠年快乐！