直播 – Livestreaming Updates

#Ecommerce#livestreaming has experienced massive growth from late 2019 and became one of the most profitable #sales strategies. Many of you may be wondering: how long will this trend last? Are Chinese consumers more likely to move on to the next big trend?

Not really! Few figures to picture the actual potential of this channel:

#Coresight estimates that #livecommerce GMV in China will reach $305 billion this year.
#iResearch predicts that it will account for 15% of total #ecommerce sales.

There’s something now happening in #China that is leveling the #shopping#experience and how #Chinese#consumers want to be engaged. It may sound familiar to you these two words: #gamification and #AR!

On #TaobaoLive, for example, consumers can follow a brand or live streamers’ account to earn points which can be exchanged for coupons or special offers on #taobao and #tmall.

Another way to make the live shopping experience more fun is with AR. On #wechat, viewers while watching a beauty brand live stream can click an icon to enter a beauty mirror mini-program and virtually try on the products showcased during the stream.

An alternative practice is to hold product #giveaways to incentivize viewers to show up right when the broadcast starts and stay through the end.

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直播 – Livestreaming Updates

Ji Won Choi x Secoo powered by EGGsist

During double 12 celebration live streaming from 寺库 SECOO the first live into the Chinese market of Ji Won Choi, check out our backstage and meet the designer!

Ji says: “Through every garment, I wish to tell a story of cultural diversity and craftsmanship that I hope anyone can connect with. Each artisan and every small factory tell us a precious story of their own Country for us to learn, cherish, spread, honor, and respect. During this difficult period where people cannot freely travel fashion helps us all to remind,
celebrate and experience the beauty of diversity”.

In 2019, Ji Won Choi presented a two-part collection in collaboration with Adidas Originals at London Fashion Week, the collection has been worn by the likes of Beyoncé, Kendall Jenner, Kourtney Kardashian, Karlie Kloss, and Jeffree Star.

Most recently, JI WON CHOI brought her vision NOMADIC/HERITAGE to Amazon Prime Video’s fashion competition show, MAKING THE CUT.

Thanks to Secoo Italia staff for the amazing performances!

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Ji Won Choi x Secoo powered by EGGsist

How to GOLIVE? The latest solution for live streaming shopping by EGGsist is here!

Nowadays retail and digital channels need to team up to reach the same goals!

EGGsist, can support you to make it happen directly from your points of sales or showrooms; thanks to our advanced technology you could reach a wider target audience and boost your O2O turnover!

Let’s discover it together…

And there’s more…

  • Live Shopping Experience 
  • Easy integration with your eCommerce 
  • Live chat & clients engagement
  • UI customization
  • Real-time & advanced analytics
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How to GOLIVE? The latest solution for live streaming shopping by EGGsist is here!

Tiktok vs. Douyin, which are the main differences?

Maybe you’ve heard that “Douyin is not Tiktok” even if they look almost the same. There’s a fundamental difference for Chinese users of 抖音 (Douyin) there’s plenty of incredible features and great opportunities for brands to shine in the Chinese market!

Douyin growth in China seems unstoppable. Still being the most downloaded app in China, has recently crossed the 828 million monthly active user milestone (eMarketer) and over 600 million daily active users. This is considered one of the most engaging platforms with millions of content uploaded by enthusiast users.

Bytedance’s TikTok is a great engagement tool, but on the other hand, Douyin is much more, for example, you can give rewards to the best creators, this is called “Mission for All”. 

Douyin is becoming one of the biggest social commerce platform with tools for brands including not only advertising but also brand pages, eCommerce inside Douyin and so much more. Not to mention live streaming and sale streaming experiences built-in the platform.

So how can brands take advantage of this huge platform?

Today, we want also to give you some useful tips on Douyin and the right marketing strategies you need to adopt:

Create a lot of creative content: marketing on Douyin is an important step to take! High engaging campaigns can support you in reaching a wide and targeted audience thanks to open splash, brand takeover or top view ad. Those can grant a whopping increase in brand awareness and boost purchase intention.

Collaborate with KOL and medium sized influencers (KOC). This is quintessential in order to reach a wider audience. Some big names like Luo Yonghao garnered over 48 million views and his live streaming session generated over 16 million US$ in revenue. On the other hand, good KOC strategy can result in higher ROI.

Promote hashtag challenge: those can generate a ripple effect, and can make users generate UCG. For example Michel Kors contents view topped 5 million views and the challenge involved over 30k users, who created their own contents.
If you want to know more about Douyin and how it can help your business, don’t forget to check our report beyondCNY.

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Tiktok vs. Douyin, which are the main differences?