Chinese culture & traditions Archives | Eggsist | IT advisory firm in China - Internationalization and software development

Did you know in China, Easter isn’t celebrated?

However, the “EGG” holds significant symbolism, representing the beginning of everything.

In Chinese the word 蛋 (dàn) means EGG, and as a cultural symbol it represents the beginning of life and creation.

盘古 (Pángǔ) is a significant figure in Chinese mythology associated with the creation of the world.

According to legend, Pangu emerged from the cosmic egg, separating 阴 (yin) from 阳 (yang) with his mighty axe.

Pangu’s actions are said to have shaped the world, setting the stage for life to flourish.

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#ChineseMarket #Digitalmarketing #ChinaMarketing #ChinaTrends

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Here’s the answers: CTRIP

According to the China Tourism Academy, the growth of Chinese tourism is estimated to reach 140 million outbound trips in 2024, so how could international brands use this to their advantage to engage their target consumers?

Here’s the answers: CTRIP

In today’s digitally connected world, the key touchpoint to reach new customers is through Chinese travelers and digital marketing strategies using CTrip.

CTrip is the largest Chinese Online Travel Agency proudly holding the top spot in both market share (80%) and Monthly Active Users (400 million). CTrip is the undisputed leader in the Chinese outbound market and ranks as the number 1 travel platform in China and Asia.

One of the standout features of Ctrip is its all-in-one travel platform, catering to every aspect of the traveler’s journey. Ctrip offers unparalleled access to a strong purchasing power consumer base.

CTrip‘s advanced capabilities enable precise segmentation based on browsing behavior, travel patterns, user demographics, and economic indicators, targeting users by their financial profile and confirmed destinations. This granular approach ensures that your marketing efforts are not just reaching a wide audience but are effectively resonating with the right individuals at the right time.

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#ChineseMarket #ChineseTourism #CTrip #DigitalDataSolutions #Travel #ChinaMarketing #ChinaTrends

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Alipay+ Digital Marketing Solutions

The mobile payment market size is growing with a CAGR of 24.5 % (compared to the size of 2020), and will reach USD 5399.6 billion by 2026.

Mobile payment merchants (from several industries) possessing a unified checkout service can benefit from sales increase and conversion. On top, users can also benefit from payment aggregation, single sign-in and loyalty programs in the ecosystem.

Successful strategies require creative, customer-centric approaches that leverage the latest technologies, such as those offered by Alipay+, to deliver outstanding service and value to its brand & end-customers.

Alipay+ is a comprehensive SuperApp that integrates various features including payments, banking, wealth management, insurance, and lifestyle services. Part of Alibaba Group, Alipay+ aims to provide 1.3 Billion users worldwide with a seamless and convenient way to manage their financial activities and daily tasks through their mobile devices.

But how does digital payment connect with digital marketing?

With Eggsist tailored Alipay+ digital marketing solutions, we will deliver hyper-targeted promotions and offers to customers based on their location using Alipay Location-Based Marketing. Alipay+ uses geolocalized marketing to ensure the delivery of relevant messages and incentives directly to consumers’ mobile.
With Alipay+, merchants will efficiently tap into O2O opportunities (online to offline), drive foot traffic and sales to their physical stores.
Our targeted advertising solutions allow us to create customized campaigns that resonate with targeted audiences.
Alipay+ in-app digital marketing services include multipurpose digital coupons, banner promotions, keyword searches, push notifications, QR codes, & much more! Eggsist supports businesses to capture consumer’s attention and drive conversions at every stage of their customer journey, before, during and after their trips and shopping experiences!

Reach millions of users worldwide who are enjoying the convenience and security of Alipay+, contact EGGsist today to get started.

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#Alipay #ChineseMarket #DigitalSolutions #OnlinePaymentPlatforms

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DIGITAL PAYMENTS: USA VS CHINA

HOW GENERATION Z ENJOYS SHOPPING EXPERIENCES

The objective of this report is to conduct a comparison of digital payments, focusing on Generation Z (born between 1997-2012) in the USA and China.

We sought to create a deeper understanding of the daily spending habits among individuals of the same age but from diverse cultures. To ensure accurate comparisons, we diligently collected information directly from reliable sources. Specifically, we focused on comparing the spending and lifestyle differences of a Chinese student with that of an American counterpart.

EGGsist, Digital Consulting firm, will guide you through the most used apps for 20-year-olds!

Digital Payments USA vs CHINA GEN Z focus Download

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What does Spring Festival mean to YOU?

To ME:

I have seen all kinds of people,
I have seen the most beautiful scenery
The most touching view.

I have heard the most enchanting sound.
The most emotional beat.

I have smelled winter drizzles and summer sweats.
The perfume of spring and the romance of winter..

But the most memorable of them all remains
the unique scent of Family.

Life is a constant repetition of the seasons…
What matters is that YOU believe

Spring will come tomorrow.

Happy Chinese New Year by EGGsist
祝大家新年快乐

#cny2022 #chinesenewyear2022 #yearofthetiger
#springfestival #familyfirst

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3 weeks from China’s biggest Online Shopping Festival: 双十一 Double 11

Few words about double 11 since 2009 became the most important online shopping festival in China. At first, it was created by eCommerce giant Alibaba (parent company of Tmall, Taobao, etc ) and it featured various products discounts with the excuse of giving more buying incentives to “single souls” (单身) in order to find their partners, since the November 11th is also the so-called “Single‘s Day” (光棍节). Soon after it rapidly became something way bigger.

Something more than just Shopping!

Do you want to know more?

Download our FREE full report

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