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What does it mean to be born during the Ox year?

The Ox year is coming next week! Here’s just a brief cultural insight. Chinese zodiac signs tell a little about your personality, love, careers, and more. Let’s discover what does it mean to be born during the year of the ox.

If you are born, for example, in 2009, 1997, 1985, 1961, your sign is Ox.

You are honest, and you do not like to be at the center of attention. Besides, oxen feel a great responsibility towards their family. 

You are kind but, you can’t be persuaded very easily. Before taking action, you normally need to plan carefully: that’s why your sign is linked with the concept of success.

Do you recognize yourself in this description?

The Chinese zodiac is fundamental when it comes to communication and marketing, and launching your Chinese New Year related campaign can be your key strategy to increase your brand loyalty.

If you want to learn more about China and Marketing, dive into our insight page and get up to date with the latest trends.

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What does it mean to be born during the Ox year?
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New trends in KOL 2021 marketing in China

A few key trends to watch for 2021 business in China:

Before thinking about this trend we mustn’t forget about the big shift towards e-Commerce and live-streaming as a key interactive and profitable way to attract users, make them interact with your brand and make them buy. 

You can of course organize your own livestreaming and make your employees your salesforce or you can take advantage of preexistent and loyal fan-bases by organizing KOL live streaming. Today here’s two key trends related to Douyin.

As you already know eCommerce + livestreaming is a formula thought to remain and be affirmed here’s some news: 

You have definitely heard about KOL, but have you ever heard about virtual KOL? 

Will they be able to beat the real ones? The latest trend in livestreaming is virtual KOL, a famous vocaloid (Luo Tianji) and one of the biggest livestreamer attracting over 3 million users. Those anime-like characters are more and more popular among gen-Zers on Douyin and other streaming platforms.

From Douyin here’s another novelty. KOLs tend to be young, attractive, and famous, but this time we’re dealing with silver foxes ( from 50 y.o.). Last year they proved to be good value since some of them (Grandma Wang) are followed by over 15 million followers and they can break over 800k US$ of product sold, during one live session.

They’re becoming popular among 18 and 35 aged users, especially because they seem more experienced and trustworthy. On the other hand, less obvious ambassadors can differentiate your brand or stress better about your legacy or heritage.

Douyin is absolutely one of the most engaging platforms for the Chinese audience, where new trends are formed, if you want your brand to take advantage of those new trends contact us and start with your brand new China strategy 2021 with EGGsist.

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New trends in KOL 2021 marketing in China
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Why you should keep an eye on the Chinese Golden week?

Today people are celebrating one of the most important festivals in China, better known as 中秋节 (zhongqiu jie), or also called “Moon Festival”.  This year will be combined with the National Day, which is to commemorate the founding of the People’s Republic of China in 1949! Starting from the 1st of October start an important week for the tourism industry the Golden Week.

If you want to know more about each Chinese festival don’t miss our #beyondCNY Chinese festivities report.

Why you should take into consideration these cultural celebrations? Discover it with our infographic down here:

Sources: Baidu, Globaltimes

Next step: identify the right channels!

Nowadays, Cross-Border and live streaming strategies become China’s most profitable form of communication able to support your brand in building a digital presence and drive revenue in the Chinese market.

EGGsist provides tailor-made solutions through the most popular social media, social commerce & fintech platforms such as Alipay, Secoo, WeChat, and many more to discover…

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Why you should keep an eye on the Chinese Golden week?
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There’s more beyond Chinese New Year – Get our Business FREE guide

The Chinese market is an unmissable opportunity for brands aiming to expand: the explosion of the upper-middle-class in China will be the driving force for luxury brands, leading to an almost doubling of luxury spending by 2025, when Chinese consumers are expected to account for 40% of the global luxury market…

#BeyondCNY is a comprehensive report aiming to give you a deeper overview of Chinese Festivals, digital & social trends, and be on the right path of the Chinese consumers digital journey.

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There’s more beyond Chinese New Year – Get our Business FREE guide
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A shopping lover festival for lovers, 520 Valentine’s day

In Chinese, numbers can communicate an entire message!
For example, on the 20th of May in China, lovers celebrate their day. Why?

“520” is another Valentine Day in China because it sounds phonetically very close to “I Love You”, 我爱你 (Wǒ ài nǐ). But when you pronounce it, make sure to say each word individually, because saying 5 五 “wǔ” and 20 二十 “èr shí” doesn’t work the same! Also, be careful not to mix it up with 525 “五二五“(èrbǎiwǔ) because instead of expressing your love, it means idiot, stupid.

If you like the idea of communicating in numbers, you can also take note of another expression 5201314! Why? If 520 means love, 1314 represents 一生一世 yīshēng yīshì (for a lifetime). So, if you say 5201314, you’re saying “I love you for a lifetime”.

Do you want to know what the main brands have done for this festival?
In this period, brands are pushing on selling online and the platform for livestreaming as LittleRedBook (RED), or social commerce as 得物(Dé wù) or 微 Weibo and KOL marketing or video promotion on WeChat mini-program are becoming the pillar of the Chinese marketing campaign.

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A shopping lover festival for lovers, 520 Valentine’s day