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3 weeks from China’s biggest Online Shopping Festival: 双十一 Double 11

    Few words about double 11 since 2009 became the most important online shopping festival in China. At first, it was created by eCommerce giant Alibaba (parent company of Tmall, Taobao, etc ) and it featured various products discounts with the excuse of giving more buying incentives to “single souls” (单身) in order to find their partners, since the November 11th is also the so-called “Single‘s Day” (光棍节). Soon after it rapidly became something way bigger.

Something more than just Shopping!


Do you want to know more?




Keep Following EGGsist Insights to discover more!

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3 weeks from China’s biggest Online Shopping Festival: 双十一 Double 11
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China Golden Week

    China Golden Week is over and despite the normalization of covid-19 prevention and control measures, many Chinese are satisfied with how they spent these last 7 days of vacation.

    But does this general impression reflect the numbers? Although it may seem a cliché, but “the numbers don’t lie, and they don’t care about your feelings”.

    According to monitoring data from the Cultural Tourism China Data Center, the tourism market during this year’s national holiday has declined compared to the same period last year. The total number of people who travelled on railways, highways and through domestic flights across the country is estimated to be around 63.02 million, down 30.0% over the same period in 2019 and 3.1% over the same period. At Golden Week 2020.

    In addition, according to other statistics, during the national holiday (1-7 October), Chinese civil aviation carried a total of 9,291,400 passengers, with an average of 1.3 million passengers per day, almost 20% fewer. Compared to 2020; nationally, the number of domestic flights was 90,663 and the daily average is 12,952 flights a day, once again 11.27% lower than in 2020.

    The pandemic certainly played a key role in this decline, with a total of 682 million domestic tourists across the country in the seven days of Golden Week 2019, and domestic tourism revenue was 649.71 billion. In 2020, the country recorded 637 million domestic tourists and achieved domestic tourism revenue of 466.56 billion.

In the seven days of the Golden Week of 2021, a total of 551 million domestic tourists were received across the country and domestic tourism revenue was 389.06 billion. However, this reduction in consumption cannot be regarded as the decline in the level of consumption of the Chinese people but should be traced back to structural changes.

    Now let’s turn our attention to the e-commerce side. As people in today’s China can’t live without their apps, looking at the most common apps for payments and online shopping we can get a big picture of this year’s Golden Week performance from another perspective.


 Meituan released the “National Day 2021 Golden Week Consumption Trend Report”, which shows that the top 10 cities for food consumption during the National Day holiday this year are Chengdu, Beijing, Shenzhen, Guangzhou, Wuhan, Chongqing, Shanghai, Xi’an, Hangzhou and Changsha. Among them, Changsha is the newcomer this year.

Additionally, food-related consumer orders in Nanchang increased 128% year-on-year, the fastest growth rate among the country’s major cities. Last year, Wuhan, severely affected by the outbreak, grew 101% year-over-year.

    In conclusion, this year’s Golden Week by Chinese growth standards cannot be considered a success, but certainly the decline was lower than previously expected and this thanks to the buying power of Chinese consumers.


Keep Following EGGsist Insights to discover more!

#china #goldenweek #statistics #黄金周 #国庆节

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China Golden Week
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Dubai Expo 2020

 The World Expo is an exhibition of the World, an international fair designed to showcase each nation’s greatest achievements. Truly a moment to celebrate earth and us. 

    Dubai, United Arab Emirates, was selected to host the next World Expo in 2020, but due to the COVID-19 pandemic it was postponed to 2021 and now is currently underway, it will end on 31 March 2022. 

The main theme of the Exhibition is Connecting Minds and Creating the Future, closely connected to the Arabic name of the city, al-Waṣl (in Arabic ﺍﻟﻮﺻﻞ), which means “connection”. Connecting cultures and contributing to a more prosperous future are also themes of the Chinese Pavilion in Dubai.

The China Pavilion will be one of the largest at Expo 2020 Dubai at 4,636 sqm. It symbolizes hope and a bright future and is designed in line with the principle of the “combination of the Chinese and Western culture”.

    The China Pavilion will be one of the largest at Expo 2020 Dubai at 4,636 sqm. It symbolizes hope and a bright future and is designed in line with the principle of the “combination of the Chinese and Western culture”.

The Chinese pavilion, built in the shape of a traditional lantern, was called “Light of China”, conceived as a showcase of the latest achievements by China in the various sectors of information technology, transport systems, artificial intelligence, smart living, and space exploration.

In terms of architectural design, says Zhang Shenfeng, Commissioner General of the Chinese Pavilion, “the structure intends to give the feeling of the depth of Chinese culture and its long history, artistically integrating traditional elements with modern technologies”.


 “Light of China” has already become a source of pride for some early Chinese visitors,  “You can see that now we are experiencing rapid scientific development,” said Shao Xiong, a Chinese national who was visiting the pavilion.

And finally, about visitors of the World Fair, in the two previous editions, Milan Expo 2015 registered 22,2 million visitors, and Shanghai Expo 2010 registered 73 million visitors (where only 5,8% were foreign visitors) , despite being delayed for a year by the pandemic, Dubai is hoping to boost its economy by attracting around 25 million visits to this year’s World Expo. 


Keep Following EGGsist Insights to discover more!

#Expo2020 #dubai #future #unitedarabemirates #世博会 #中国馆

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Dubai Expo 2020
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Be digital choose EGGsist: your digital partner for the Chinese market

Welcome to Europe’s leading marketing event, connecting the most proactive marketing professionals with the tools, techniques and innovations they need to be at the forefront of the ever-evolving world of marketing.

Research the market, learn about new innovations and discover the latest strategies and trends to progress and develop your marketing in our unique educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.


 EUROPE’S LEADING MARKETING EVENT – Register Free

Click on link Above

OUR INCREDIBLE 2021 SPEAKER LINE-UP

CHECK OUT FIRST CONFIRMED EXPERT SPEAKERS


EUROPE’S LEADING MARKETING EVENT

16 – 17 November 2021 | ExCeL London

#autumn2021 #chinamarket #digitalfuture

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Be digital choose EGGsist: your digital partner for the Chinese market
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Ji Won Choi x Secoo powered by EGGsist

During double 12 celebration live streaming from 寺库 SECOO the first live into the Chinese market of Ji Won Choi, check out our backstage and meet the designer!

Ji says: “Through every garment, I wish to tell a story of cultural diversity and craftsmanship that I hope anyone can connect with. Each artisan and every small factory tell us a precious story of their own Country for us to learn, cherish, spread, honor, and respect. During this difficult period where people cannot freely travel fashion helps us all to remind,
celebrate and experience the beauty of diversity”.

In 2019, Ji Won Choi presented a two-part collection in collaboration with Adidas Originals at London Fashion Week, the collection has been worn by the likes of Beyoncé, Kendall Jenner, Kourtney Kardashian, Karlie Kloss, and Jeffree Star.

Most recently, JI WON CHOI brought her vision NOMADIC/HERITAGE to Amazon Prime Video’s fashion competition show, MAKING THE CUT.

Thanks to Secoo Italia staff for the amazing performances!

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Ji Won Choi x Secoo powered by EGGsist
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EGGsist at the International Seminar on Digital Trade & Innovation Resources Partnership

Thanks to 761C Space Beijing Technology Development Ltd and Beijing Municipal Bureau of Economy and Information Technology for inviting us at their event. Alice Di Diego, EGGsist Managing Partner, delivered her speech during the International Seminar on Digital Trade & Innovation Resources Partnership.

Today we’ve shown how effectively Western brands can use China digital social and fintech solutions to engage Chinese consumers. We showed how with Alipay international merchants can attract Chinese customers and sell to them O2O.

Implementing Huabei, the buy now and pay later fintech feature of Alipay, it’s an easier way to engage younger generations; over 100 million people born after the ‘80 and 90’ are currently using Huabei to make purchases in China, but this is also happening overseas! 
Want to know more about Alipay O2O Solutions? Just contact us!

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EGGsist at the International Seminar on Digital Trade & Innovation Resources Partnership