直播 – Livestreaming Updates

#Ecommerce#livestreaming has experienced massive growth from late 2019 and became one of the most profitable #sales strategies. Many of you may be wondering: how long will this trend last? Are Chinese consumers more likely to move on to the next big trend?

Not really! Few figures to picture the actual potential of this channel:

#Coresight estimates that #livecommerce GMV in China will reach $305 billion this year.
#iResearch predicts that it will account for 15% of total #ecommerce sales.

There’s something now happening in #China that is leveling the #shopping#experience and how #Chinese#consumers want to be engaged. It may sound familiar to you these two words: #gamification and #AR!

On #TaobaoLive, for example, consumers can follow a brand or live streamers’ account to earn points which can be exchanged for coupons or special offers on #taobao and #tmall.

Another way to make the live shopping experience more fun is with AR. On #wechat, viewers while watching a beauty brand live stream can click an icon to enter a beauty mirror mini-program and virtually try on the products showcased during the stream.

An alternative practice is to hold product #giveaways to incentivize viewers to show up right when the broadcast starts and stay through the end.

直播 – Livestreaming Updates
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