#Ecommerce#livestreaming has experienced massive growth from late 2019 and became one of the most profitable #sales strategies. Many of you may be wondering: how long will this trend last? Are Chinese consumers more likely to move on to the next big trend?
Not really! Few figures to picture the actual potential of this channel:
Another way to make the live shopping experience more fun is with AR. On #wechat, viewers while watching a beauty brand live stream can click an icon to enter a beauty mirror mini-program and virtually try on the products showcased during the stream.
An alternative practice is to hold product #giveaways to incentivize viewers to show up right when the broadcast starts and stay through the end.