Few words about double 11 since 2009 became the most important online shopping festival in China. At first, it was created by eCommerce giant Alibaba (parent company of Tmall, Taobao, etc ) and it featured various products discounts with the excuse of giving more buying incentives to “single souls” (单身) in order to find their partners, since the November 11th is also the so-called “Single‘s Day” (光棍节). Soon after it rapidly became something way bigger.
Something more than just Shopping!
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