10 years of WeChat history

Since 2011, WeChat has revolutionized the way Chinese people communicate and use digital devices. We want to celebrate a decade of WeChat influence with this EGGsist insight, which dives into the growth strategy that led to its milestones and aspirational achievements

Let’s check how this APP grew to be one of the most popular social media globally, scaling from 0 to more than over 1 billion users in just ten years!


And the story goes…

It all started with an email Allen Zhang 张小龙 sent to Tencent CEO, Pony Ma 马化腾… 

January 2011

A Social-tech Goliath is born!

On January 21st, 2011, Weixin 微信 was officially launched in China as a simple messaging and photo-sharing app. Can you guess how many engineers were involved in this “bold” project? Just seven! A few months after launch, it became an instant hit, and in the short span of 433 days, it reached over 100 million registered users!

A couple of months later, some features debuted online like optimized video clips sharing and the famous and highly discussed “shake” a.k.a. “find nearby”.

Just shake your smartphone and discover new friends around you can chat with!

April 2012: 

A new feature at the center stage: Moments 

From that “moment”, users could share their experiences, memories through messages, photos, and videos.

Tencent WeChat goes global

It is the exact time when the team realizes the importance of expanding their business internationally. By changing the name from Weixin to WeChat, this intention was quite explicit: now the APP is available in English, Thai, Vietnamese, Indonesian, and Portuguese languages. 

July 2012:

Tencent opens up WeChat to brands accounts

In the same year, Wechat Official Account was launched. It was also a unique occasion for international businesses to leap on board and interact with a massive audience.

How could brands encourage new potential consumers to follow them? By scanning QR codes, of course. 

 After only 6 months, a 200 million registered user target was achieved. Its communication capabilities were enhanced by video and audio call features.

WeChat moments and Official Account

August 2013:

Welcome to a new era of digital payment!

In August, WeChat Pay finally debuted online: the mobile payments feature was launched, which turn WeChat into one of the biggest cashless payment apps!

At the end of the year, WeChat promoted the app worldwide with a big campaign with TV ads and out-of-home billboards, involving star system celebrities such as the famous football player Messi.

January 2014:

Digital Hongbaos gamble 

Alongside payment features, WeChat developers thought of a simple, yet effective way to rethink one of the oldest Chinese traditions: digital hongbao (red envelopes) straight on your smartphone! The first try skyrocketed: more than half a billion RMB worth of red envelopes were sent out.

May 2014:

Another big move for the Chinese tech giant: WeChat store

Another feature is about to rollout: it’s time for WeChat stores to shine. From May 2014, any brand account can open its built-in shop.

January 2015 

A new promotional form to compete for users attention

That year started with the launch of ads inside the Moments section: brands can now build promotions!

In March, WeChat reached the half a billion users milestone.

Fun fact: over 400 million people are using Mini programs daily by 2020. What is even more exceptional is that the annual transaction via mini-programs exceed US$ 240 billion 


Overseas, let’s scan and pay!

WeChat pay goes global: now Chinese tourists can scan QR codes and pay just as in their home country when traveling overseas.

January 2017

Did you say mini-programs?

Mini programs launched, this sophisticated and innovative feature transformed WeChat as OS per se. In just a few months, thousands of brands started building their mini-program. 2017 is also important because WeChat launched its search engine.


Can’t get enough of WeChat!

WeChat continues to improve, establish records and get over one billion monthly active users on the platform.

WeChat history part 1 from 2015 til 2021


The Super APP empowered moments with its new Instagram-like stories feature.

January 2020

Let’s make…a video with WeChat Channel

WeChat broadens its horizons with a new feature labeled “Channel”, where users can explore media accounts, videos from brands, stars, and celebrities.

Last but not least: WeChat made its search engine more powerful than ever by the acquisition of Sougou, and reached over 1.17 billion.

January 2021:

Mission accomplished

The Super APP gets more social vibes with the new Live Streaming feature. Will it be the start of a new era for the “chatting” app?

Here’s the last fun fact: since 2011, WeChat splash screen, called Blue Marble, is a photo of the planet earth shot during the Seventies, showing the African continent. This has never changed until 2017. Now, the Chinese version of the app shows the eastern Asian continent picture, taken by a Chinese satellite.

Nowadays, WeChat plays a fundamental role in Chinese people’s daily life.

  • Advertising
  • Store
  • Payments
  • Cross-border eCommerce
  • Search
  • KOL marketing
  • Customer service
  • Moments

Those are just some of the main functionalities offered by the app.

So, what’s your take? 

You can’t miss the unique opportunity to connect with over one billion potential customers, build more interactive and personalized shopping experiences, that is eventually what Chinese consumers are eager for!

With EGGsist, you can start turning your brand into a WeChat superstar by building your unique identity on the app and get in touch with thousands of potential customers.

Plus, you can push content directly through programmatic ads on the sections built-in WeChat, or sell within your store. Possibilities are endless!

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10 years of WeChat history

3 secret to getting prepared for the year of the ox

Chinese New Year is fast approaching. In less than one month will start the Ox year (牛年) and we’ll say goodbye to the little mouse (鼠鼠). Here are three key things to watch to getting prepared for this CNY 2020.

Niche brands

Being a small brand could be an initial obstacle, but recent research has shown that this could be a strength when considering to approach a new market.

The word #小众  (Xiǎo zhòng, niche) have been searched over one million times on RED Chinese equivalent of Instagram and now Chinese users are eager to discover new brands and unique yet more distinguishable products.

Social Commerce

It’s not a secret that social media are great to promote products or brands, and eCommerce is great when it comes to selling. What about if we combine them both?

 Say hello to social commerce!

iiMedia Research have predicted that in 2022 social commerce will impact for over 300 bn US$ (273 GBP), and more recommendations will come through interactive media. That’s why in order  to succeed, brands  presence in major Chinese Social network such as WeChat, RED or Douyin is simply quintessential!

One of the most well known social commerce platforms is Little Red Book, born as a platform where users shared reviews on all sorts of things ranging from clothes to food to tourism, it has since delved into the world of social commerce as users can find out about products and purchase them directly on the app.


Fintech is  growing with a predicted value of about 310 bn US$ (230 bn GBP), and a big innovation comes with Alipay superapp . From the fintech world the app has evolved as a digital lifestyle app and with new services such as Huabei, CBEC solutions and livestreaming has made it simple to pay instalment and attract many new customers using digital marketing tools.

This is just a little part of our report about new marketing strategies to enter chinese market, such as taking advantage of Chinese commercial and traditional festival sales momentums.

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3 secret to getting prepared for the year of the ox

2021 China Big Trends

We love looking forward, and this is the right time to talk about a few new trends that will shape next year’s China Marketing!

2020 have reshaped the world and built some new habits, that will be the new normal starting with the vcommerce.

5G faster expanding, allowing better streaming quality in China will transform video into the gateway for Conversions with Salestreaming growing increasingly. 

Plus a Douyin new feature called in-video search, will make contents searchable and shoppable, that’s going to be a great opportunity for KOL and #brands.

If live-streaming boomed this year, next year this would be the new normal

This year 11.11 showed that this trend isn’t just fading away, but that is here to stay. New reports from EqualOcean stated that the live streaming market could grow up to 12 billion US$.

KOL and live streaming are going to be the most successful formula, KOL Social Commerce will rise up to 35% YoY and during 2021 forecasted GMV about 22 billion US$.

Do you want to take advantage of those opportunities? Just contact us and we can help you to find the best solutions for you. 
Source: Parklu

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2021 China Big Trends

What’s a WeChat store?

According to China Internet Watch, online retail sales in Q3 2020 exceeded 8 trillion yuan, a year over year growth of 9.7%.

But that’s not the end of good news: since January 2020, over 6 trillion yuan worth of goods were sold online, accounting for over 24% growth YoY. The rapid advancement of digital reality has ushered in a new age of social selling, strongly combined with creative ways of interactions: one example, the cross border eCommerce

Today we’re talking about WeChat eCommerce, a successful strategy that leverages the latest technologies and allows brands to achieve three keys elements: conversion, engagement, and value. In fact, it is possible to create a unique shopping experience with a customer-focused approach, position your brand, and tell to Chinese consumers your own story. More interestingly, allowing them to discover your products and purchase them, has never been so easy!

Let’s create then, new opportunities together: our WeChat store solution includes UI Design, contents plan, and marketing adv activities. Contact us.

And don’t forget our comprehensive guide #beyondCNY to all the most profitable marketing opportunities for your business.

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What’s a WeChat store?

How to GOLIVE? The latest solution for live streaming shopping by EGGsist is here!

Nowadays retail and digital channels need to team up to reach the same goals!

EGGsist, can support you to make it happen directly from your points of sales or showrooms; thanks to our advanced technology you could reach a wider target audience and boost your O2O turnover!

Let’s discover it together…

And there’s more…

  • Live Shopping Experience 
  • Easy integration with your eCommerce 
  • Live chat & clients engagement
  • UI customization
  • Real-time & advanced analytics
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How to GOLIVE? The latest solution for live streaming shopping by EGGsist is here!

Tiktok vs. Douyin, which are the main differences?

Maybe you’ve heard that “Douyin is not Tiktok” even if they look almost the same. There’s a fundamental difference for Chinese users of 抖音 (Douyin) there’s plenty of incredible features and great opportunities for brands to shine in the Chinese market!

Douyin growth in China seems unstoppable. Still being the most downloaded app in China, has recently crossed the 828 million monthly active user milestone (eMarketer) and over 600 million daily active users. This is considered one of the most engaging platforms with millions of content uploaded by enthusiast users.

Bytedance’s TikTok is a great engagement tool, but on the other hand, Douyin is much more, for example, you can give rewards to the best creators, this is called “Mission for All”. 

Douyin is becoming one of the biggest social commerce platform with tools for brands including not only advertising but also brand pages, eCommerce inside Douyin and so much more. Not to mention live streaming and sale streaming experiences built-in the platform.

So how can brands take advantage of this huge platform?

Today, we want also to give you some useful tips on Douyin and the right marketing strategies you need to adopt:

Create a lot of creative content: marketing on Douyin is an important step to take! High engaging campaigns can support you in reaching a wide and targeted audience thanks to open splash, brand takeover or top view ad. Those can grant a whopping increase in brand awareness and boost purchase intention.

Collaborate with KOL and medium sized influencers (KOC). This is quintessential in order to reach a wider audience. Some big names like Luo Yonghao garnered over 48 million views and his live streaming session generated over 16 million US$ in revenue. On the other hand, good KOC strategy can result in higher ROI.

Promote hashtag challenge: those can generate a ripple effect, and can make users generate UCG. For example Michel Kors contents view topped 5 million views and the challenge involved over 30k users, who created their own contents.
If you want to know more about Douyin and how it can help your business, don’t forget to check our report beyondCNY.

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Tiktok vs. Douyin, which are the main differences?