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3 secret to getting prepared for the year of the ox

Chinese New Year is fast approaching. In less than one month will start the Ox year (牛年) and we’ll say goodbye to the little mouse (鼠鼠). Here are three key things to watch to getting prepared for this CNY 2020.

Niche brands

Being a small brand could be an initial obstacle, but recent research has shown that this could be a strength when considering to approach a new market.

The word #小众  (Xiǎo zhòng, niche) have been searched over one million times on RED Chinese equivalent of Instagram and now Chinese users are eager to discover new brands and unique yet more distinguishable products.

Social Commerce

It’s not a secret that social media are great to promote products or brands, and eCommerce is great when it comes to selling. What about if we combine them both?

 Say hello to social commerce!

iiMedia Research have predicted that in 2022 social commerce will impact for over 300 bn US$ (273 GBP), and more recommendations will come through interactive media. That’s why in order  to succeed, brands  presence in major Chinese Social network such as WeChat, RED or Douyin is simply quintessential!

One of the most well known social commerce platforms is Little Red Book, born as a platform where users shared reviews on all sorts of things ranging from clothes to food to tourism, it has since delved into the world of social commerce as users can find out about products and purchase them directly on the app.

Fintech

Fintech is  growing with a predicted value of about 310 bn US$ (230 bn GBP), and a big innovation comes with Alipay superapp . From the fintech world the app has evolved as a digital lifestyle app and with new services such as Huabei, CBEC solutions and livestreaming has made it simple to pay instalment and attract many new customers using digital marketing tools.

This is just a little part of our report about new marketing strategies to enter chinese market, such as taking advantage of Chinese commercial and traditional festival sales momentums.

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3 secret to getting prepared for the year of the ox
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2021 China Big Trends

We love looking forward, and this is the right time to talk about a few new trends that will shape next year’s China Marketing!

2020 have reshaped the world and built some new habits, that will be the new normal starting with the vcommerce.

5G faster expanding, allowing better streaming quality in China will transform video into the gateway for Conversions with Salestreaming growing increasingly. 

Plus a Douyin new feature called in-video search, will make contents searchable and shoppable, that’s going to be a great opportunity for KOL and #brands.

If live-streaming boomed this year, next year this would be the new normal

This year 11.11 showed that this trend isn’t just fading away, but that is here to stay. New reports from EqualOcean stated that the live streaming market could grow up to 12 billion US$.

KOL and live streaming are going to be the most successful formula, KOL Social Commerce will rise up to 35% YoY and during 2021 forecasted GMV about 22 billion US$.

Do you want to take advantage of those opportunities? Just contact us and we can help you to find the best solutions for you. 
Source: Parklu

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2021 China Big Trends
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What’s a WeChat store?

According to China Internet Watch, online retail sales in Q3 2020 exceeded 8 trillion yuan, a year over year growth of 9.7%.

But that’s not the end of good news: since January 2020, over 6 trillion yuan worth of goods were sold online, accounting for over 24% growth YoY. The rapid advancement of digital reality has ushered in a new age of social selling, strongly combined with creative ways of interactions: one example, the cross border eCommerce

Today we’re talking about WeChat eCommerce, a successful strategy that leverages the latest technologies and allows brands to achieve three keys elements: conversion, engagement, and value. In fact, it is possible to create a unique shopping experience with a customer-focused approach, position your brand, and tell to Chinese consumers your own story. More interestingly, allowing them to discover your products and purchase them, has never been so easy!

Let’s create then, new opportunities together: our WeChat store solution includes UI Design, contents plan, and marketing adv activities. Contact us.

And don’t forget our comprehensive guide #beyondCNY to all the most profitable marketing opportunities for your business.

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What’s a WeChat store?
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How to GOLIVE? The latest solution for live streaming shopping by EGGsist is here!

Nowadays retail and digital channels need to team up to reach the same goals!

EGGsist, can support you to make it happen directly from your points of sales or showrooms; thanks to our advanced technology you could reach a wider target audience and boost your O2O turnover!

Let’s discover it together…

And there’s more…

  • Live Shopping Experience 
  • Easy integration with your eCommerce 
  • Live chat & clients engagement
  • UI customization
  • Real-time & advanced analytics
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How to GOLIVE? The latest solution for live streaming shopping by EGGsist is here!
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Tiktok vs. Douyin, which are the main differences?

Maybe you’ve heard that “Douyin is not Tiktok” even if they look almost the same. There’s a fundamental difference for Chinese users of 抖音 (Douyin) there’s plenty of incredible features and great opportunities for brands to shine in the Chinese market!

Douyin growth in China seems unstoppable. Still being the most downloaded app in China, has recently crossed the 828 million monthly active user milestone (eMarketer) and over 600 million daily active users. This is considered one of the most engaging platforms with millions of content uploaded by enthusiast users.

Bytedance’s TikTok is a great engagement tool, but on the other hand, Douyin is much more, for example, you can give rewards to the best creators, this is called “Mission for All”. 

Douyin is becoming one of the biggest social commerce platform with tools for brands including not only advertising but also brand pages, eCommerce inside Douyin and so much more. Not to mention live streaming and sale streaming experiences built-in the platform.

So how can brands take advantage of this huge platform?

Today, we want also to give you some useful tips on Douyin and the right marketing strategies you need to adopt:

Create a lot of creative content: marketing on Douyin is an important step to take! High engaging campaigns can support you in reaching a wide and targeted audience thanks to open splash, brand takeover or top view ad. Those can grant a whopping increase in brand awareness and boost purchase intention.

Collaborate with KOL and medium sized influencers (KOC). This is quintessential in order to reach a wider audience. Some big names like Luo Yonghao garnered over 48 million views and his live streaming session generated over 16 million US$ in revenue. On the other hand, good KOC strategy can result in higher ROI.

Promote hashtag challenge: those can generate a ripple effect, and can make users generate UCG. For example Michel Kors contents view topped 5 million views and the challenge involved over 30k users, who created their own contents.
If you want to know more about Douyin and how it can help your business, don’t forget to check our report beyondCNY.

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Tiktok vs. Douyin, which are the main differences?
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Double 11 2020 impressive record

Double 11 2020 has been extremely successful. Performances have surpassed expectations, over 74 bn US$ GMV were generated. All payments were processed through Alipay. And Over 30k international brands were involved, this was the biggest online shopping ever in the world. 

Over 2 million new products were being launched, twice as much compared to 2019 

11.11 confirms being the best moment for brands to launch new products and increase their awareness. This year the key was luxury, instead of being a discount-centric festivity, big brands like Coach, Hermes, Kenzo and many more took part in the biggest shopping event ever.

11.11 is looking more like a long-awaited event since big stars are taking part in Single’s day’s 2020 celebration. In 2019 Taylor Swift amazed the Chinese audience with her performance, this year Katy Perry and Jackie Chan will take part in the show aired just a few hours before 11.11 start. 

Livestreaming is becoming international. During this year’s 11.1, celebrities as former basketball player Magic Johnson and world-wide famous singer Taylor Swift have broadcast their own live streaming sessions.

This was by far the biggest online event ever, but this was a great time for retail shops too: over 210k offline retails participated and offered special coupons via the Alipay app.

Plus, the biggest Chinese fintech super app will help offline retailers to attract customers with special discounts in over 100 cities.

That’s why your marketing strategy can’t miss in Inland China, want to learn more? Just contact us!

Source: Alizila

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Double 11 2020 impressive record