New trends in KOL 2021 marketing in China

A few key trends to watch for 2021 business in China:

Before thinking about this trend we mustn’t forget about the big shift towards e-Commerce and live-streaming as a key interactive and profitable way to attract users, make them interact with your brand and make them buy. 

You can of course organize your own livestreaming and make your employees your salesforce or you can take advantage of preexistent and loyal fan-bases by organizing KOL live streaming. Today here’s two key trends related to Douyin.

As you already know eCommerce + livestreaming is a formula thought to remain and be affirmed here’s some news: 

You have definitely heard about KOL, but have you ever heard about virtual KOL? 

Will they be able to beat the real ones? The latest trend in livestreaming is virtual KOL, a famous vocaloid (Luo Tianji) and one of the biggest livestreamer attracting over 3 million users. Those anime-like characters are more and more popular among gen-Zers on Douyin and other streaming platforms.

From Douyin here’s another novelty. KOLs tend to be young, attractive, and famous, but this time we’re dealing with silver foxes ( from 50 y.o.). Last year they proved to be good value since some of them (Grandma Wang) are followed by over 15 million followers and they can break over 800k US$ of product sold, during one live session.

They’re becoming popular among 18 and 35 aged users, especially because they seem more experienced and trustworthy. On the other hand, less obvious ambassadors can differentiate your brand or stress better about your legacy or heritage.

Douyin is absolutely one of the most engaging platforms for the Chinese audience, where new trends are formed, if you want your brand to take advantage of those new trends contact us and start with your brand new China strategy 2021 with EGGsist.

New trends in KOL 2021 marketing in China
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