Luca Santambrogio

618 mid-year online shopping festival 2020 has been extremely successful! Here’s some results and key facts: eCommerce such as TMall, Taobao, Suning and JD have reached over 136 bn US$ in total. Over 200,000 brands participated in this year’s 618 festival. This year 618 festival confirms being the second biggest commercial festival by revenue and

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In Chinese, numbers can communicate an entire message!For example, on the 20th of May in China, lovers celebrate their day. Why? “520” is another Valentine Day in China because it sounds phonetically very close to “I Love You”, 我爱你 (Wǒ ài nǐ). But when you pronounce it, make sure to say each word individually, because saying

This is a new post pandemic trend. People are eager to buy more, after a long lockdown period.

The booming mobile generations and the penetration of social media are fuelling the growth of social commerce. Therefore, social commerce has to adapt to the re-shaping consumer behavior and creates platforms that could integrate not only e-commerce features but also social ones. The content is always the king, but the starting point of the sales

What are the new China digital strategies? From active promotion to active involvement: a new online strategy to engage your Chinese Audience and design a new interactive digital strategy! Launch your products on China market: discover the Chinese live-streaming platforms and the engagement power of KOL Boost your awareness: plan a strategic content on China