Are you ready for this year double11 online shopping festival? It’s just one month from now! But, why you should care about #chinese singles’ day? Here are some key facts about Double11 or 光棍节 (guān gùn jié). Since 2009, when it was launched by Tmall, this shopping festival was record-breaking (Alizilla). In 2013 11.11 results surpassed
Luca Santambrogio
Why should you double-down on China’s digital marketing strategies this year? Despite a general stagnant situation, China has found its way to “recover” and start to grow again. In fact, Chinese shoppers spent big during the Golden week holiday and this has an important consequence: consumptions are back on the mend! This is not only
Today people are celebrating one of the most important festivals in China, better known as 中秋节 (zhongqiu jie), or also called “Moon Festival”. This year will be combined with the National Day, which is to commemorate the founding of the People’s Republic of China in 1949! Starting from the 1st of October start an important week for the tourism
Everyone is now gearing for one of the most celebrated festivals in China, better known as 中秋节, or also called Moon festival Like many other cultural celebrations, Mid-Autumn Festival is shrouded in myth: the most popular one is the love story between Chang’e 嫦娥 and Hou Yi 后羿. This occasion takes place annually on the
Thanks to 761C Space Beijing Technology Development Ltd and Beijing Municipal Bureau of Economy and Information Technology for inviting us at their event. Alice Di Diego, EGGsist Managing Partner, delivered her speech during the International Seminar on Digital Trade & Innovation Resources Partnership. Today we’ve shown how effectively Western brands can use China digital social
The Chinese market is an unmissable opportunity for brands aiming to expand: the explosion of the upper-middle-class in China will be the driving force for luxury brands, leading to an almost doubling of luxury spending by 2025, when Chinese consumers are expected to account for 40% of the global luxury market… #BeyondCNY is a comprehensive report aiming to
