During these days of in-store stalls, a lot of Italian companies are dealing with digital transformation but are them all well prepared?
The traditional brick-and-mortar business models are still looking for their “way” to embrace digital technology to boost efficiency and improve the customer experience.
What can we do to accelerate this transformation?
We can learn from the “Giant of Digital transformation”: China!
The Digital Giant, after showing a drop rate of over 80% in traffic in-store, during the peak moment of COVID-19, is now on its way to recovery. According to data, the resumption of purchases could accelerate in the next few weeks, fueled by a psychological effect that analysts call “revenge spending”.
Chinese people will take revenge from the period spent at home and will start doing frenetic shopping, starting from the domestic brands to the international ones.
How does digital transformation support China’s economy and what we can learn from it?
On March 10th, Simon Hu, Ceo of Ant Financial, revealed the Alipay three years plan on the occasion of the Alipay partner Conference in Hangzhou, China.
Alipay the world’s leading mobile payment platform has a new goal: to support the digital transformation of 40 million service providers across China!
The plan marks the role of the platform which is shifting from “financial services to an open, vibrant digital ecosystem that offers users a gateway into a comprehensive digital lifestyle, right in the palms of their hands”.
Alibaba the digital hands during Covid-19 China’s outbreak
Alipay, the Super lifestyle APP of Alibaba’s world, has launched the contactless mini-program, incentive program which helps grocery deliveries, legal, medical advice, logistic and public services to fulfill various lifestyle needs of those who are living and working from home while minimizing the need for physical contact with service providers.
Through the contactless mini-program the delivery services have reduced, and almost eliminated direct physical contacts. Instead of being handed over directly to the recipient, fresh food deliveries and mail packages are either left in front doors or handed over specific collection points to limit the through traffic in living complexes of the numerous delivery services
An example is a medical sector, the mini-program offered by Ali health: a providing free medical consultation, adopted by Chinese provincial governments to track people’s mobility and regulate their movements based on an assessment of their potential Covid-19 infection risks.
“COVID-19 a time of disruption and change” (White Caviar, 2020 Report)
Alipay contactless mini-program is an example of how digital technology can be used to help service providers become more agile and respond effectively to the fast-changing market environment.
Alibaba’s live-streaming: 3-dimensional mobile & social shopping experience
Live streaming is the future of retail and e-commerce, it is a combination of media selling, Facebook look-like live and e-commerce in only one App.
Through live streaming session you can:
- Attract the attention of the user, creating a reminder of go-live
- Engage the user online offering them a coupon to join the session
- Affiliate the consumers calling them by name during the live-session
- Convert them in your client with a dedicated promotion
Live-streaming is the future of retail, which is the social mobile platform where you can interact with consumers while selling online your products and reducing the overcrowding in a store.
Look at the video to know more about it
Huabei 花呗- Buy Now Pay later service
To support business recoveries and boost “revenge spending”, Chinese consumers are choosing Huabei!
Huabei is a virtual credit card launched by Ant Financial that lets users enjoy instalment payments experience.
Click here to check Huabei video promo >
Huabei’s strength is to allow Chinese consumers to purchase goods and services with periodic payment, even abroad!
Alipay has managed to create a mechanism that allows Chinese consumers to receive credits, based on the number of transactions made with the platform itself, and then to use these credits to be able to make payments in periodic installments even at “0” interest rates.
These are only a few examples of Chinese digital products, we can continue citing the use of Big data on society, or AI (Artificial Intelligence), AR (Augmented reality) or robots to sustain the job of a doctor in the hospitals.
Joining one of the Chinese digital lifestyle platforms means not only to create immense value for your users but also to play an essential role in accelerating the digital transformation and unlocking more growth opportunities for your business!
Don’t give up on your business, choose your China contact-less solutions!
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